“A decade ago, after watching countless brilliant products stall for lack of pipeline, I left Microsoft and launched Bane Consulting Services.”
Our mission is to bridge the gap between technical excellence and consistent revenue for partners in the Microsoft ecosystem. We help technology partners and software companies surface leads, identify real sales opportunities, and grow pipeline, without hiring a BDR team.
15+ years in software sales, including roles on Microsoft's Partner and Azure teams.
Guided Azure DX team developers on modernizing CI/CD, and orchestrated Office 365 and Canadian Azure regional rollouts for Microsoft Partners.
Scaled a global ISV's Canadian operations from zero to seven figures in a single year.
The partner system that grew out of it now carries the business, and along the way, how we build lists changed completely.
Clay became the research engine under every program we run. Then we connected Claude's command line to it, so a list is built and enriched from a written brief instead of a screen full of filters. We haven't touched a filter since. We work those lists through our own outbound arm, on top of fifteen years inside the Microsoft ecosystem.
~/bane › claude "build a list of Ontario life-science companies over 250 people, enrich the tech stack, find the CIO"
talking to Clay · building the table · running the research agents on every row
✓ 284 companies✓ tech stack on every row✓ contacts verified
0 filters touched
| AaMetric | #Value | AaScope | |
|---|---|---|---|
| 1 | Companies in our database | 16,400+ | Built and enriched by us |
| 2 | Decision-makers in our database | 20,000+ | Across 20+ partner programs |
| 3 | Campaigns run | 100+ | LinkedIn, since 2025 |
| 4 | Partners on our programs | 20+ | Running since 2025 |
| 5 | White-label clients added | 20+ | Past 12 months |
| 6 | Connections made | 3,300+ | Decision-makers who accepted, at 2,300+ companies |
| 7 | Reply rate | 33% | Of everyone who connected |
| 8 | Filters touched to build a list | 0 | Since connecting the CLI |
Clay is the research layer under everything we sell, and we stopped driving it by hand.
Workflows we built, running in production across more than 20 partners since 2025.
We don't hand over a list and walk away, because we run the campaign on it too.
The part a pure Clay shop can't copy, because it took fifteen years to earn.
We ship software as well as campaigns, and teaching what we do brings in conversations.
At Bane Consulting Services, we are more than just a sales consulting firm; we are your strategic partner in achieving business success. With a specialized focus on small to medium-sized enterprises, we bring together our extensive experience in software sales, business development, and project management to provide uniquely tailored strategies that empower you to reach your full potential.