Bane Consulting Services Blog

Not long ago, a business leader shared that a franchise MSP had cold-contacted their team with a bold claim: “If your company is appearing on the dark web and hasn’t notified you, what else is your current IT provider missing?” The pitch linked to a downloadable report—after handing over contact details, of course. In this case, the internal security report already showed no major leaks since 2019, aside from a well-known Twitter dump in 2020 and a separate third‑party datase

Eight great months. New clients. A full pipeline. Then, suddenly, deals stall. Prospects who nodded along during discovery now flinch at the proposal, sometimes over a per-seat rate that seems perfectly reasonable to you. If this sounds familiar, you’re not alone. Many managed service providers hit a patch where pricing, value, and expectations drift out of sync. The good news: with the right MSP pricing strategy and value narrative, you can turn sticker shock into momentum.

Email remains the top attack vector for cybercriminals, making it the frontline of defense for any organization. In 2025, data reflects...

The full Step by Step is available at the bottom of this post. I got cold dm’d on Reddit again last week from someone trying to sell me their Reddit Agent that would not only find me leads on Reddit but respond to them. So I figured I may as well build this myself.  Now this agent does NOT respond to anything, but it does go out and find relevant posts and conversations in your chosen sub reddits.

The key for Microsoft partners is opportunity creation — a practice rooted in understanding and anticipating buying intent. Rather than casting a wide net for “leads,” top teams identify accounts that not only fit their ideal client profile (ICP) but also display clear signs that now is the right moment to connect.

The landscape of enterprise artificial intelligence is shifting fast, and nowhere is this more evident than in the competition for workplace mindshare between Microsoft Co-pilot AI and ChatGPT. Despite Microsoft securing large corporate deals with Co-pilot, a growing number of businesses are discovering a gap between purchasing the technology and actually seeing it put to good use.