If you're running a digital marketing agency or B2B outreach firm and on the lookout for new clients, try this custom LinkedIn lead generation workflow I built in Clay. It’s designed to help you find high-level executives and filter based on their LinkedIn activity and engagement.

Cold emailing remains a stalwart strategy in B2B sales and lead generation, but the landscape has changed dramatically over the years. As inboxes grow crowded and spam filters become more sophisticated, today’s outreach demands more than the old “send and pray” approach. Instead, maximizing your cold email reply rates hinges on precision: clean data, thoughtful personalization, and a measured, deliberate approach to targeting.

As artificial intelligence continues to shape the future of business, many companies are racing to implement cutting-edge technology in customer-facing roles. While automation can boost efficiency and lower costs, a recent high-profile incident reminds us that AI customer service failures come with significant risks—ones that every business leader should weigh before phasing out human support teams.