N8N Hey Reach Notification

If you do any kind of outreach—sales, marketing, partnerships—you already know: finding leads isn’t the problem anymore.

There are more tools than ever to help you source contacts, enrich profiles, and send messages at scale. Hitting “send” is easy.
What’s still hard is knowing what to say once someone replies.
That moment when a lead finally connects and there’s a window to start a real conversation—that’s where most campaigns stall.
It’s not because of timing or product-market fit.
It’s because too many replies get met with generic follow-ups or fluff.

We built a workflow that helps with that. It’s not flashy, but it works.

When our clients connect with someone new, this setup gives them what they need to start a real conversation, without scrambling through tools or tabs. It surfaces research, context, and relevant notes they can use to craft more useful replies.

Here’s how we set it up:

We define the ICP together. What makes a lead relevant right now for this campaign.
We build and enrich the list (we’ve shared a lot on this elsewhere).
Upload the final table to Google Sheets.
Set up an N8N webhook that listens for replies (email, LinkedIn, wherever).
Add a lead identifier so every contact is trackable across the workflow.
When a reply comes in, N8N: Pulls the row from the sheet

- Includes any notes or custom angles we built into the campaign

- Sends an email notification with a direct link back to the sheet

That’s it. The client opens the link and has everything in one place—so the reply doesn’t sit for hours or get lost. They can respond quickly and with context, not just a templated “Thanks for connecting.”

It’s helped a few of our clients move conversations forward faster without needing more tools or friction.