How much time are you or your reps spending on account research?
Isn't that exactly what AI should be doing by now? Join us for one hour on the platforms and methods we use to help Microsoft partners scale their outreach and keep real conversations coming in every week.
We're keeping this first session small, 20 seats, so there's room to ask questions and look at your own lists.
We build the conversations around the workloads Microsoft wants you leading with: Microsoft 365 and Copilot, Azure, Dynamics 365 and security. Targets are filtered on the signals that show a real opportunity, and everything lands in Teams where your team already works.
This is what researching one account looks like
One account. Twenty-three tabs.
Company website, LinkedIn, headcount, revenue, tech stack, who runs IT, whether they're hiring. Ten minutes an account if your rep is quick. Multiply that across a vendor list and it's most of a week gone before a single conversation starts.
It's the least valuable thing a salesperson does, and it's the thing that quietly eats their week. Worse, the list goes stale while they work it.
We build the system, so your reps just get the conversations
We use Clay, the platform behind the go-to-market teams at companies like OpenAI, Stripe and HubSpot, as the research engine inside the programs we run. A list of bare company names goes in. Full profiles come out: revenue, headquarters, employee count, hiring activity, tech stack, Microsoft and Copilot footprint, and the right contacts with verified details.
That's the part we automate. But a list is not a pipeline. We wrap it in a system that runs every week: targets refreshed, signals monitored, outreach sent, replies routed to your team. The point is not the tool. The point is that your reps open their inbox to real conversations instead of a research task.
Consistency is what makes it work. A steady stream of new, qualified prospects every week is what keeps a pipeline healthy. Campaigns that run in bursts leave gaps, and gaps are where quarters go wrong.
A names-only list, enriched into company profiles and buying signals.
The results we deliver
Figures from the outbound programs we run for technology partners and their channels.
A live look at one of our partner program dashboards.
What you'll walk away able to do
This is a working session, not a pitch. You leave with skills you can use the same week.
Build a target list from scratch
Start from your ideal customer and build a clean list of the companies that fit, filtered by the products and stacks you actually sell.
Enrich a list you already have
Take a vendor or distributor list of bare names and turn it into full company and contact profiles, without the manual research.
Know who to call first
Layer on buying signals, hiring, tech stack, Microsoft and Copilot footprint, so your reps spend their time on the accounts most likely to move.
What we'll cover, live
- A quick overview of Clay: what it is, and what you can do with it
- Building company lists that match your ideal customer
- Enriching those lists: revenue, headquarters, employee count, hiring activity and more
- Finding the right contacts at those companies, with verified details
- A short look at SalesBot, our own platform, and why partners run their outreach on it
Want a free list of ICP companies, with contacts?
If you're interested, fill out a short intake form. We'll book time with you after the session to review and fine-tune your targets, then send the list over.
Peter Sabapathy
Peter spent 15+ years inside the Microsoft ecosystem, leading Azure and Microsoft 365 rollouts and helping ISVs grow from zero to seven figures. Bane Consulting runs the outbound and demand-gen programs behind technology partners across North America.
Bring your ICP. Leave with a list.
Wednesday, August 20 · 12:00 PM ET · one hour on Teams. Limited to 20 seats. Can’t make it live? Register anyway and we’ll send the recording.