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Sales 101

Updated: Sep 26, 2023

Sales 101

I feel like I have this conversation daily so I thought it would be helpful if I put this together.

Now some of these terms may mean different things to different people and I have seen them used interchangeably but this is how I have always looked at it.

Whether the terms line up with your definitions is not as important as understanding your buyers cycle.

One of these biggest ways I see companies set sales reps up to fail is by assuming they have a massive list of leads and just need someone to speak to them and tell them about their solutions.

There are so many things wrong with this way of thinking that I think starting from the basics is the only way to go.

Hopefully this content provides some value for startups and even established companies that are struggling with getting in front of more clients/prospects/leads whatever you may be calling them right now 😊

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